International Journal of Online Marketing

1.3(top 50%)

impact factor

218(top 50%)

papers

913(top 50%)

citations

12(top 50%)

h-index

1.3(top 50%)

extended IF

277

all documents

1.0K

doc citations

21(top 50%)

g-index

Top Articles

#	Title	Journal	Year	Citations
1	Social Media Impact on Holiday Travel Planning	International Journal of Online Marketing	2011	162
2	Predicting the Usage Intention of Social Network Games	International Journal of Online Marketing	2011	23
3	The Impact of Social Media Marketing on Brand Trust and Brand Loyalty	International Journal of Online Marketing	2020	22
4	Emergence and Acceptance of Sharing Economy in India	International Journal of Online Marketing	2015	20
5	Facebook Advertising as a Marketing Tool	International Journal of Online Marketing	2021	20
6	Adoption of Gamified Systems	International Journal of Online Marketing	2015	19
7	Trust Management Issues in Social-Media Marketing	International Journal of Online Marketing	2015	17
8	Examining the Online Wine Tourism Experience of California Wineries	International Journal of Online Marketing	2011	15
9	Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions	International Journal of Online Marketing	2018	15
10	New Digital Media Marketing and Micro Business	International Journal of Online Marketing	2011	13
11	An Investigation of the Evaluation of the Viral Marketing Research	International Journal of Online Marketing	2013	13
12	Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online	International Journal of Online Marketing	2014	13
13	Does Demographics Affect Purchase Frequency in Online Retail?	International Journal of Online Marketing	2017	13
14	Factors Influencing Online Shopping Behavior of Urban Consumers in India	International Journal of Online Marketing	2015	12
15	Service Quality and Customer Satisfaction in Online Banking	International Journal of Online Marketing	2018	12
16	An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce	International Journal of Online Marketing	2020	12
17	Online Social Media as a Driver of Buzz Marketing	International Journal of Online Marketing	2011	11
18	Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies	International Journal of Online Marketing	2012	11
19	ICT Infrastructure Framework for Microfinance Institutions and Banks in Pakistan	International Journal of Online Marketing	2013	11
20	Technology-Driven Online Marketing Performance Measurement	International Journal of Online Marketing	2014	11
21	Deriving Competitive Intelligence from Social Media	International Journal of Online Marketing	2016	11
22	User and Firm Generated Content on Online Social Media	International Journal of Online Marketing	2016	11
23	E-Marketing Practices from Jordanian Tourism Agencies Perspectives	International Journal of Online Marketing	2018	11
24	Balancing Growth	International Journal of Online Marketing	2011	10
25	The Role of Online Trust in Forming Online Shopping Intentions	International Journal of Online Marketing	2020	10
26	Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy	International Journal of Online Marketing	2015	9
27	Examining the Awareness and Persuasive Effects of Online WOM	International Journal of Online Marketing	2015	9
28	A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping	International Journal of Online Marketing	2020	9
29	A License Revocation Protocol Supporting Digital License Reselling in a Consumer-to-Consumer Model	International Journal of Online Marketing	2012	9
30	Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010	International Journal of Online Marketing	2012	8
31	Twitter as a Tool for Corporate Communication	International Journal of Online Marketing	2013	8
32	Websites and Internet Marketing	International Journal of Online Marketing	2013	8
33	Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China	International Journal of Online Marketing	2014	8
34	Shopper's Stance Towards Web Shopping	International Journal of Online Marketing	2017	8
35	Mobile Wallets in India	International Journal of Online Marketing	2019	8
36	The Influence of Value Co-Creation on Consumer Satisfaction	International Journal of Online Marketing	2015	8
37	Content Evaluation Criteria for General Websites	International Journal of Online Marketing	2012	7
38	Internet Marketing and Consumers Online	International Journal of Online Marketing	2012	7
39	Impact of Electronic Word of Mouth Evaluation on Purchase Intention	International Journal of Online Marketing	2013	7
40	A Study of Online Co-Creation Strategies of Starbucks Using Netnography	International Journal of Online Marketing	2014	7
41	Response Order Effects in Online Surveys	International Journal of Online Marketing	2014	7
42	Immersion and Perceived Value	International Journal of Online Marketing	2014	7
43	Competition in Online Comparison Shopping Services	International Journal of Online Marketing	2011	7
44	Segmenting Brand Value Perceptions of Consumers in Virtual Worlds	International Journal of Online Marketing	2011	6
45	Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria	International Journal of Online Marketing	2012	6
46	E-Marketing on Online Social Networks and Ethical Issues	International Journal of Online Marketing	2012	6
47	Service Quality and Customer Loyalty	International Journal of Online Marketing	2013	6
48	A Conceptual Framework to Understanding Online Consumer Buying Behavior	International Journal of Online Marketing	2013	6
49	Measuring Consumer Motivations to Share Rumors	International Journal of Online Marketing	2014	6
50	The Visual-Cognitive Model for Internet Advertising in Online Market Places	International Journal of Online Marketing	2014	6

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