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exaly
›
Journals
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Journal of Consumer Marketing
›
top-articles
Journal of Consumer Marketing
2.3
(top 20%)
impact factor
2.2K
(top 10%)
papers
73.8K
(top 5%)
citations
135
(top 5%)
h
-index
2.4
(top 20%)
extended IF
2.4K
all documents
80.9K
doc citations
212
(top 5%)
g
-index
Top Articles
#
Title
Journal
Year
Citations
1
Targeting consumers who are willing to pay more for environmentally friendly products
Journal of Consumer Marketing
2001
1,983
2
The myth of the ethical consumer – do ethics matter in purchase behaviour?
Journal of Consumer Marketing
2001
1,173
3
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
Journal of Consumer Marketing
1999
1,065
4
Measuring customer‐based brand equity
Journal of Consumer Marketing
1995
928
5
The boundaries of strategic corporate social responsibility
Journal of Consumer Marketing
2001
872
6
Consumer Resistance to Innovations: The Marketing Problem and its solutions
Journal of Consumer Marketing
1989
793
7
Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
Journal of Consumer Marketing
1999
743
8
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
Journal of Consumer Marketing
1997
732
9
Pro‐environmental products: marketing influence on consumer purchase decision
Journal of Consumer Marketing
2008
702
10
A multi‐method investigation of consumer motivations in impulse buying behavior
Journal of Consumer Marketing
2000
530
11
Customer loyalty and customer loyalty programs
Journal of Consumer Marketing
2003
520
12
Consumer purchase intention for organic personal care products
Journal of Consumer Marketing
2011
469
13
Explaining intention to use mobile chat services: moderating effects of gender
Journal of Consumer Marketing
2005
463
14
Gender differences in Hong Kong adolescent consumers' green purchasing behavior
Journal of Consumer Marketing
2009
446
15
Symbolic and functional positioning of brands
Journal of Consumer Marketing
1998
441
16
To buy or not to buy? A social dilemma perspective on green buying
Journal of Consumer Marketing
2009
428
17
Share of Heart: What is it and How can it be Measured?
Journal of Consumer Marketing
1989
426
18
The role of brand love in consumer‐brand relationships
Journal of Consumer Marketing
2013
418
19
Consumer behavior and purchase intention for organic food
Journal of Consumer Marketing
2012
401
20
Green consumer behavior: determinants of curtailment and eco‐innovation adoption
Journal of Consumer Marketing
2010
395
21
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
Journal of Consumer Marketing
2015
391
22
The effects of brand associations on consumer response
Journal of Consumer Marketing
2001
379
23
Spot the difference: consumer responses towards counterfeits
Journal of Consumer Marketing
2001
375
24
Strategies for reducing consumers’ risk aversion in Internet shopping
Journal of Consumer Marketing
1999
363
25
Antecedents of green purchases: a survey in China
Journal of Consumer Marketing
2000
352
26
What's In An Image
Journal of Consumer Marketing
1985
331
27
Consumer perceptions of product packaging
Journal of Consumer Marketing
2006
321
28
Switching barriers in consumer markets: an investigation of the financial services industry
Journal of Consumer Marketing
2001
320
29
The effect of consumer‐based brand equity on firms’ financial performance
Journal of Consumer Marketing
2003
318
30
Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis
Journal of Consumer Marketing
2006
311
31
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
Journal of Consumer Marketing
2004
302
32
Consumer innovativeness and perceived risk: implications for high technology product adoption
Journal of Consumer Marketing
2006
292
33
Consumer “accomplices” in product counterfeiting: a demand side investigation
Journal of Consumer Marketing
1993
286
34
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
Journal of Consumer Marketing
2006
280
35
A MARKETING APPROACH FOR CUSTOMER RETENTION
Journal of Consumer Marketing
1984
279
36
The company‐cause‐customer fit decision in cause‐related marketing
Journal of Consumer Marketing
2006
279
37
Innovation resistance among mature consumers
Journal of Consumer Marketing
2007
279
38
Lasting customer loyalty: a total customer experience approach
Journal of Consumer Marketing
2006
278
39
The relationship of reputation and credibility to brand success
Journal of Consumer Marketing
1993
277
40
Matching products with endorsers: attractiveness versus expertise
Journal of Consumer Marketing
1998
277
41
Shades of green: linking environmental locus of control and pro‐environmental behaviors
Journal of Consumer Marketing
2005
277
42
Effects of Store Music on Shopping Behavior
Journal of Consumer Marketing
1990
273
43
How does corporate social responsibility create value for consumers?
Journal of Consumer Marketing
2011
271
44
Multi‐channel shopping: understanding what drives channel choice
Journal of Consumer Marketing
2002
268
45
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
Journal of Consumer Marketing
2009
268
46
Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services
Journal of Consumer Marketing
2010
266
47
Co‐branding: brand equity and trial effects
Journal of Consumer Marketing
2000
262
48
Recognizing cross‐cultural differences in consumer complaint behavior and intentions: an empirical examination
Journal of Consumer Marketing
2001
262
49
Marketing on the Internet
Journal of Consumer Marketing
1996
261
50
The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions
Journal of Consumer Marketing
1990
259
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