2.3(top 20%)
impact factor
2.2K(top 10%)
papers
73.8K(top 5%)
citations
135(top 5%)
h-index
2.4(top 20%)
extended IF
2.4K
all documents
80.9K
doc citations
212(top 5%)
g-index

Top Articles

#TitleJournalYearCitations
1Targeting consumers who are willing to pay more for environmentally friendly productsJournal of Consumer Marketing20011,983
2The myth of the ethical consumer – do ethics matter in purchase behaviour?Journal of Consumer Marketing20011,173
3Environmental segmentation alternatives: a look at green consumer behavior in the new millenniumJournal of Consumer Marketing19991,065
4Measuring customer‐based brand equityJournal of Consumer Marketing1995928
5The boundaries of strategic corporate social responsibilityJournal of Consumer Marketing2001872
6Consumer Resistance to Innovations: The Marketing Problem and its solutionsJournal of Consumer Marketing1989793
7Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examinationJournal of Consumer Marketing1999743
8The influence of firm behavior on purchase intention: do consumers really care about business ethics?Journal of Consumer Marketing1997732
9Pro‐environmental products: marketing influence on consumer purchase decisionJournal of Consumer Marketing2008702
10A multi‐method investigation of consumer motivations in impulse buying behaviorJournal of Consumer Marketing2000530
11Customer loyalty and customer loyalty programsJournal of Consumer Marketing2003520
12Consumer purchase intention for organic personal care productsJournal of Consumer Marketing2011469
13Explaining intention to use mobile chat services: moderating effects of genderJournal of Consumer Marketing2005463
14Gender differences in Hong Kong adolescent consumers' green purchasing behaviorJournal of Consumer Marketing2009446
15Symbolic and functional positioning of brandsJournal of Consumer Marketing1998441
16To buy or not to buy? A social dilemma perspective on green buyingJournal of Consumer Marketing2009428
17Share of Heart: What is it and How can it be Measured?Journal of Consumer Marketing1989426
18The role of brand love in consumer‐brand relationshipsJournal of Consumer Marketing2013418
19Consumer behavior and purchase intention for organic foodJournal of Consumer Marketing2012401
20Green consumer behavior: determinants of curtailment and eco‐innovation adoptionJournal of Consumer Marketing2010395
21Thinking green, buying green? Drivers of pro-environmental purchasing behaviorJournal of Consumer Marketing2015391
22The effects of brand associations on consumer responseJournal of Consumer Marketing2001379
23Spot the difference: consumer responses towards counterfeitsJournal of Consumer Marketing2001375
24Strategies for reducing consumers’ risk aversion in Internet shoppingJournal of Consumer Marketing1999363
25Antecedents of green purchases: a survey in ChinaJournal of Consumer Marketing2000352
26What's In An ImageJournal of Consumer Marketing1985331
27Consumer perceptions of product packagingJournal of Consumer Marketing2006321
28Switching barriers in consumer markets: an investigation of the financial services industryJournal of Consumer Marketing2001320
29The effect of consumer‐based brand equity on firms’ financial performanceJournal of Consumer Marketing2003318
30Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysisJournal of Consumer Marketing2006311
31Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effectsJournal of Consumer Marketing2004302
32Consumer innovativeness and perceived risk: implications for high technology product adoptionJournal of Consumer Marketing2006292
33Consumer “accomplices” in product counterfeiting: a demand side investigationJournal of Consumer Marketing1993286
34The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in TaiwanJournal of Consumer Marketing2006280
35A MARKETING APPROACH FOR CUSTOMER RETENTIONJournal of Consumer Marketing1984279
36The company‐cause‐customer fit decision in cause‐related marketingJournal of Consumer Marketing2006279
37Innovation resistance among mature consumersJournal of Consumer Marketing2007279
38Lasting customer loyalty: a total customer experience approachJournal of Consumer Marketing2006278
39The relationship of reputation and credibility to brand successJournal of Consumer Marketing1993277
40Matching products with endorsers: attractiveness versus expertiseJournal of Consumer Marketing1998277
41Shades of green: linking environmental locus of control and pro‐environmental behaviorsJournal of Consumer Marketing2005277
42Effects of Store Music on Shopping BehaviorJournal of Consumer Marketing1990273
43How does corporate social responsibility create value for consumers?Journal of Consumer Marketing2011271
44Multi‐channel shopping: understanding what drives channel choiceJournal of Consumer Marketing2002268
45Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brandsJournal of Consumer Marketing2009268
46Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping servicesJournal of Consumer Marketing2010266
47Co‐branding: brand equity and trial effectsJournal of Consumer Marketing2000262
48Recognizing cross‐cultural differences in consumer complaint behavior and intentions: an empirical examinationJournal of Consumer Marketing2001262
49Marketing on the InternetJournal of Consumer Marketing1996261
50The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase DecisionsJournal of Consumer Marketing1990259