| # | Title | Journal | Year | Citations |
|---|
| 1 | Customer perceived value: a substitute for satisfaction in business markets? | Journal of Business and Industrial Marketing | 2002 | 801 |
| 2 | The relationship marketing process: communication, interaction, dialogue, value | Journal of Business and Industrial Marketing | 2004 | 574 |
| 3 | Tacit knowledge transfer and firm innovation capability | Journal of Business and Industrial Marketing | 2003 | 573 |
| 4 | Customer‐perceived value in industrial contexts | Journal of Business and Industrial Marketing | 2000 | 459 |
| 5 | Cooperation and competition in relationships between competitors in business networks | Journal of Business and Industrial Marketing | 1999 | 444 |
| 6 | Product services: from a service supporting the product to a service supporting the client | Journal of Business and Industrial Marketing | 2001 | 401 |
| 7 | Interaction, relationships and networks in business markets: an evolving perspective | Journal of Business and Industrial Marketing | 1996 | 368 |
| 8 | Organizational culture and job satisfaction | Journal of Business and Industrial Marketing | 2003 | 341 |
| 9 | Case study research methods for theory building | Journal of Business and Industrial Marketing | 2003 | 328 |
| 10 | Toward a transcending conceptualization of relationship: a service‐dominant logic perspective | Journal of Business and Industrial Marketing | 2009 | 322 |
| 11 | Service innovation in product-centric firms: a multidimensional business model perspective | Journal of Business and Industrial Marketing | 2014 | 304 |
| 12 | Marketing service relationships: the role of commitment | Journal of Business and Industrial Marketing | 1998 | 291 |
| 13 | Marketing services: the case of a missing product | Journal of Business and Industrial Marketing | 1998 | 259 |
| 14 | A stakeholder theory approach to designing environmental marketing strategy | Journal of Business and Industrial Marketing | 1995 | 254 |
| 15 | The impact of CRM 2.0 on customer insight | Journal of Business and Industrial Marketing | 2010 | 241 |
| 16 | The explanatory foundations of relationship marketing theory | Journal of Business and Industrial Marketing | 2006 | 232 |
| 17 | Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts | Journal of Business and Industrial Marketing | 2004 | 214 |
| 18 | Behavioral implications of the transition process from products to services | Journal of Business and Industrial Marketing | 2005 | 214 |
| 19 | Users' adoption of e‐banking services: the Malaysian perspective | Journal of Business and Industrial Marketing | 2007 | 214 |
| 20 | Dialogue and its role in the development of relationship specific knowledge | Journal of Business and Industrial Marketing | 2004 | 204 |
| 21 | Customer service in business‐to‐business markets: an agenda for research | Journal of Business and Industrial Marketing | 1998 | 198 |
| 22 | All research is interpretive! | Journal of Business and Industrial Marketing | 2003 | 196 |
| 23 | Relationships among TPL providers and members of supply chains – a strategic perspective | Journal of Business and Industrial Marketing | 2001 | 193 |
| 24 | The impact of information technology deployment on trust, commitment and value creation in business relationships | Journal of Business and Industrial Marketing | 2004 | 183 |
| 25 | Branding in B2B markets: insights from the service‐dominant logic of marketing | Journal of Business and Industrial Marketing | 2007 | 179 |
| 26 | Measuring network competence: some international evidence | Journal of Business and Industrial Marketing | 2002 | 172 |
| 27 | Thirty years of the Journal of Business & Industrial Marketing: a bibliometric analysis | Journal of Business and Industrial Marketing | 2017 | 164 |
| 28 | Artificial intelligence (AI) and its implications for market knowledge in B2B marketing | Journal of Business and Industrial Marketing | 2019 | 160 |
| 29 | Reputation, trust and supplier commitment: the case of shipping company/seaport relations | Journal of Business and Industrial Marketing | 2001 | 158 |
| 30 | What makes firms more innovative? A look at organizational and environmental factors | Journal of Business and Industrial Marketing | 1997 | 157 |
| 31 | Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies | Journal of Business and Industrial Marketing | 2007 | 154 |
| 32 | Creating competitive advantage in industrial services | Journal of Business and Industrial Marketing | 1998 | 151 |
| 33 | Managing the paradox of inter‐firm learning: the role of governance mechanisms | Journal of Business and Industrial Marketing | 2002 | 150 |
| 34 | Organizational buying behavior: past performance and future expectations | Journal of Business and Industrial Marketing | 1996 | 143 |
| 35 | The influence of adaptations, trust, and commitment on value‐creating functions of customer relationships | Journal of Business and Industrial Marketing | 2003 | 139 |
| 36 | Marketing as promise management: regaining customer management for marketing | Journal of Business and Industrial Marketing | 2009 | 138 |
| 37 | Market‐based success, organizational routines, and unlearning | Journal of Business and Industrial Marketing | 2002 | 134 |
| 38 | USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY | Journal of Business and Industrial Marketing | 1987 | 133 |
| 39 | IoT adoption in agriculture: the role of trust, perceived value and risk | Journal of Business and Industrial Marketing | 2018 | 133 |
| 40 | Relationship development and marketing communication: an integrative model | Journal of Business and Industrial Marketing | 2001 | 130 |
| 41 | Knowledge sharing serves as a mediator between collaborative culture and innovation capability: an empirical research | Journal of Business and Industrial Marketing | 2018 | 129 |
| 42 | Integrating QFD, AHP and Benchmarking in Strategic Marketing | Journal of Business and Industrial Marketing | 1994 | 127 |
| 43 | Positioning strategies in business markets | Journal of Business and Industrial Marketing | 2000 | 126 |
| 44 | Servitization and digitalization in manufacturing: the influence on firm performance | Journal of Business and Industrial Marketing | 2019 | 124 |
| 45 | Business Market Management: : Understanding, Creating, and Delivering Value | Journal of Business and Industrial Marketing | 1999 | 122 |
| 46 | Variations in relationship strength and its impact on performance and satisfaction in business relationships | Journal of Business and Industrial Marketing | 2001 | 120 |
| 47 | A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance | Journal of Business and Industrial Marketing | 2007 | 120 |
| 48 | B2B is not an island! | Journal of Business and Industrial Marketing | 2009 | 119 |
| 49 | The role of social and self‐conscious emotions in the regulation of business‐to‐business relationships in salesperson‐customer interactions | Journal of Business and Industrial Marketing | 2006 | 117 |
| 50 | Market orientation and performance: the moderating effects of product and customer differentiation | Journal of Business and Industrial Marketing | 1997 | 112 |
