Marketing Intelligence and Planning

4.1(top 10%)

impact factor

1.8K(top 10%)

papers

41.1K(top 10%)

citations

87(top 5%)

h-index

4.2(top 10%)

extended IF

1.9K

all documents

47.2K

doc citations

130(top 10%)

g-index

Top Articles

#	Title	Journal	Year	Citations
1	Opportunities for green marketing: young consumers	Marketing Intelligence and Planning	2008	583
2	Instafamous and social media influencer marketing	Marketing Intelligence and Planning	2019	375
3	The effect of electronic word of mouth on brand image and purchase intention	Marketing Intelligence and Planning	2012	368
4	SME marketing in practice	Marketing Intelligence and Planning	2001	367
5	Green branding effects on attitude: functional versus emotional positioning strategies	Marketing Intelligence and Planning	2005	340
6	Brand strategies in social media	Marketing Intelligence and Planning	2014	336
7	Mobile banking adoption of the youth market	Marketing Intelligence and Planning	2012	322
8	Country of origin effects: a literature review	Marketing Intelligence and Planning	1998	303
9	Determinants of the brand equity	Marketing Intelligence and Planning	2005	287
10	Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction	Marketing Intelligence and Planning	2001	272
11	Customer relationship management research (1992‐2002)	Marketing Intelligence and Planning	2005	257
12	Belief formation in ethical consumer groups: an exploratory study	Marketing Intelligence and Planning	1999	256
13	Attitudes towards environmentally friendly products	Marketing Intelligence and Planning	2011	254
14	International marketing of British education: research on the students’ perception and the UK market penetration	Marketing Intelligence and Planning	2003	253
15	Defining and Measuring the Quality of Customer Service	Marketing Intelligence and Planning	1990	242
16	Relationship marketing and customer loyalty	Marketing Intelligence and Planning	2007	237
17	Factors affecting consumers’ green product purchase decisions	Marketing Intelligence and Planning	2015	230
18	Measuring service quality in higher education: HEdPERF versus SERVPERF	Marketing Intelligence and Planning	2006	228
19	Antecedents to green buying behaviour: a study on consumers in an emerging economy	Marketing Intelligence and Planning	2015	224
20	Innovative mobile marketing via smartphones	Marketing Intelligence and Planning	2012	215
21	Relationship marketing defined? An examination of current relationship marketing definitions	Marketing Intelligence and Planning	1999	213
22	The effect of environmental concern and scepticism on green purchase behaviour	Marketing Intelligence and Planning	2013	213
23	“Green” segmentation: an application to the Portuguese consumer market	Marketing Intelligence and Planning	2009	211
24	Customer loyalty and the effect of switching costs as a moderator variable	Marketing Intelligence and Planning	2005	199
25	The effect of country‐of‐origin on foreign brand names in the Indian market	Marketing Intelligence and Planning	2006	197
26	The effect of automated service quality on Australian banks' financial performance and the mediating role of customer satisfaction	Marketing Intelligence and Planning	2006	196
27	Features contributing to the growth of ethical consumerism ‐ a preliminary investigation	Marketing Intelligence and Planning	1996	187
28	Conceptualising electronic word of mouth activity	Marketing Intelligence and Planning	2011	178
29	Green value added	Marketing Intelligence and Planning	2006	174
30	Marketing and sustainability	Marketing Intelligence and Planning	2008	170
31	Knowledge management as a competitive asset: a review	Marketing Intelligence and Planning	2000	169
32	The relationship between consumer characteristics and attitude toward online shopping	Marketing Intelligence and Planning	2003	169
33	Relationship selling and customer loyalty: an empirical investigation	Marketing Intelligence and Planning	2000	167
34	Market orientation and performance: a meta‐analysis	Marketing Intelligence and Planning	2005	165
35	Co‐opetition: the organisation of the future	Marketing Intelligence and Planning	2004	160
36	CRM literature: conceptual and functional insights by keyword analysis	Marketing Intelligence and Planning	2009	158
37	Effect of gender on customer loyalty: a relationship marketing approach	Marketing Intelligence and Planning	2006	157
38	Measuring service quality: current thinking and future requirements	Marketing Intelligence and Planning	1999	150
39	Engendering trust in e‐commerce: a study of gender‐based concerns	Marketing Intelligence and Planning	2002	149
40	Using the 7Ps as a generic marketing mix	Marketing Intelligence and Planning	1995	144
41	The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK	Marketing Intelligence and Planning	2005	143
42	How e‐CRM can enhance customer loyalty	Marketing Intelligence and Planning	2003	139
43	Can the building of trust overcome consumer perceived risk online?	Marketing Intelligence and Planning	2006	139
44	Beyond relationship marketing: technologicalship marketing	Marketing Intelligence and Planning	2000	138
45	Understanding consumer demand for non-deceptive pirated brands	Marketing Intelligence and Planning	2002	138
46	The influence of cultural values on green purchase behaviour	Marketing Intelligence and Planning	2017	137
47	Customer community and co‐creation: a case study	Marketing Intelligence and Planning	2007	135
48	An empirical examination of customers’ adoption of m-banking in India	Marketing Intelligence and Planning	2014	135
49	An investigation of the effects of environmental claims in promotional messages for clothing brands	Marketing Intelligence and Planning	2007	134
50	Understanding the relationship between attribute performance and overall satisfaction	Marketing Intelligence and Planning	2005	133

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