0.4(top 50%)
impact factor
71(top 100%)
papers
353(top 50%)
citations
9(top 50%)
h-index
0.6(top 50%)
extended IF
71
all documents
400
doc citations
16(top 50%)
g-index
impact-factor
The graph shows the changes in the impact factor of Journal of Marketing Behavior and its corresponding percentile for the sake of comparison with the entire literature. Impact Factor is the most common scientometric index, which is defined by the number of citations of papers in two preceding years divided by the number of papers published in those years.