4.7(top 5%)
impact factor
5.9K(top 5%)
papers
654.8K(top 1%)
citations
338(top 1%)
h-index
4.9(top 5%)
impact factor
7.4K
all documents
703.5K
doc citations
668(top 1%)
g-index

Top Articles

#TitleJournalYearCitations
1Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research198151,873
2Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research198126,728
3Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research197711,109
4A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research19799,201
5Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and StatisticsJournal of Marketing Research19818,250
6A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research19797,613
7Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research19776,971
8A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research19806,306
9A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research19805,684
10The Effect of Word of Mouth on Sales: Online Book ReviewsJournal of Marketing Research20064,369
11An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research19884,248
12Dimensions of Brand PersonalityJournal of Marketing Research19973,599
13Index Construction with Formative Indicators: An Alternative to Scale DevelopmentJournal of Marketing Research20013,410
14Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social ResponsibilityJournal of Marketing Research20013,378
15Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and StatisticsJournal of Marketing Research19813,224
16The Field behind the Screen: Using Netnography for Marketing Research in Online CommunitiesJournal of Marketing Research20022,586
17Dimensions of Brand PersonalityJournal of Marketing Research19972,509
18Effects of Price, Brand, and Store Information on Buyers’ Product EvaluationsJournal of Marketing Research19912,459
19Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between OrganizationsJournal of Marketing Research19922,417
20Effects of Price, Brand, and Store Information on Buyers' Product EvaluationsJournal of Marketing Research19912,406
21Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice TheoryJournal of Marketing Research19822,400
22An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research19882,385
23A Dynamic Process Model of Service Quality: From Expectations to Behavioral IntentionsJournal of Marketing Research19932,336
24The Dishonesty of Honest People: A Theory of Self-Concept MaintenanceJournal of Marketing Research20082,136
25Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between OrganizationsJournal of Marketing Research19922,119
26The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same ConstructsJournal of Marketing Research20072,095
27What Makes Online Content Viral?Journal of Marketing Research20121,915
28The Use of Pledges to Build and Sustain Commitment in Distribution ChannelsJournal of Marketing Research19921,912
29Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice TheoryJournal of Marketing Research19821,822
30The Use of Pledges to Build and Sustain Commitment in Distribution ChannelsJournal of Marketing Research19921,779
31An Investigation into the Determinants of Customer SatisfactionJournal of Marketing Research19821,679
32Basics of Qualitative ResearchJournal of Marketing Research19921,560
33An Investigation into the Determinants of Customer SatisfactionJournal of Marketing Research19821,552
34Consumer Ethnocentrism: Construction and Validation of the CETSCALEJournal of Marketing Research19871,542
35Consumer Choice between Hedonic and Utilitarian GoodsJournal of Marketing Research20001,538
36Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer CharacteristicsJournal of Marketing Research20011,530
37Strategic Orientation of the Firm and New Product PerformanceJournal of Marketing Research19971,525
38A Model of Customer Satisfaction with Service Encounters Involving Failure and RecoveryJournal of Marketing Research19991,511
39A Dynamic Process Model of Service Quality: From Expectations to Behavioral IntentionsJournal of Marketing Research19931,482
40Time Series Analysis: Forecasting and ControlJournal of Marketing Research19771,470
41Product/Consumption-Based Affective Responses and Postpurchase ProcessesJournal of Marketing Research19871,465
42Measuring the Hedonic and Utilitarian Dimensions of Consumer AttitudeJournal of Marketing Research20031,445
43Markor: A Measure of Market OrientationJournal of Marketing Research19931,404
44The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing ExplanationsJournal of Marketing Research19861,390
45The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel IndustryJournal of Marketing Research20171,337
46Measuring Consumer Involvement ProfilesJournal of Marketing Research19851,329
47Cluster Analysis in Marketing Research: Review and Suggestions for ApplicationJournal of Marketing Research19831,308
48Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated RegressionJournal of Marketing Research20131,299
49Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier RelationshipsJournal of Marketing Research19901,265
50A Model of Customer Satisfaction with Service Encounters Involving Failure and RecoveryJournal of Marketing Research19991,264