# | Title | Journal | Year | Citations |
---|
1 | Evaluating Structural Equation Models with Unobservable Variables and Measurement Error | Journal of Marketing Research | 1981 | 51,873 |
2 | Evaluating Structural Equation Models with Unobservable Variables and Measurement Error | Journal of Marketing Research | 1981 | 26,728 |
3 | Estimating Nonresponse Bias in Mail Surveys | Journal of Marketing Research | 1977 | 11,109 |
4 | A Paradigm for Developing Better Measures of Marketing Constructs | Journal of Marketing Research | 1979 | 9,201 |
5 | Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics | Journal of Marketing Research | 1981 | 8,250 |
6 | A Paradigm for Developing Better Measures of Marketing Constructs | Journal of Marketing Research | 1979 | 7,613 |
7 | Estimating Nonresponse Bias in Mail Surveys | Journal of Marketing Research | 1977 | 6,971 |
8 | A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions | Journal of Marketing Research | 1980 | 6,306 |
9 | A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions | Journal of Marketing Research | 1980 | 5,684 |
10 | The Effect of Word of Mouth on Sales: Online Book Reviews | Journal of Marketing Research | 2006 | 4,369 |
11 | An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment | Journal of Marketing Research | 1988 | 4,248 |
12 | Dimensions of Brand Personality | Journal of Marketing Research | 1997 | 3,599 |
13 | Index Construction with Formative Indicators: An Alternative to Scale Development | Journal of Marketing Research | 2001 | 3,410 |
14 | Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility | Journal of Marketing Research | 2001 | 3,378 |
15 | Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics | Journal of Marketing Research | 1981 | 3,224 |
16 | The Field behind the Screen: Using Netnography for Marketing Research in Online Communities | Journal of Marketing Research | 2002 | 2,586 |
17 | Dimensions of Brand Personality | Journal of Marketing Research | 1997 | 2,509 |
18 | Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations | Journal of Marketing Research | 1991 | 2,459 |
19 | Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations | Journal of Marketing Research | 1992 | 2,417 |
20 | Effects of Price, Brand, and Store Information on Buyers' Product Evaluations | Journal of Marketing Research | 1991 | 2,406 |
21 | Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory | Journal of Marketing Research | 1982 | 2,400 |
22 | An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment | Journal of Marketing Research | 1988 | 2,385 |
23 | A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions | Journal of Marketing Research | 1993 | 2,336 |
24 | The Dishonesty of Honest People: A Theory of Self-Concept Maintenance | Journal of Marketing Research | 2008 | 2,136 |
25 | Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations | Journal of Marketing Research | 1992 | 2,119 |
26 | The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs | Journal of Marketing Research | 2007 | 2,095 |
27 | What Makes Online Content Viral? | Journal of Marketing Research | 2012 | 1,915 |
28 | The Use of Pledges to Build and Sustain Commitment in Distribution Channels | Journal of Marketing Research | 1992 | 1,912 |
29 | Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory | Journal of Marketing Research | 1982 | 1,822 |
30 | The Use of Pledges to Build and Sustain Commitment in Distribution Channels | Journal of Marketing Research | 1992 | 1,779 |
31 | An Investigation into the Determinants of Customer Satisfaction | Journal of Marketing Research | 1982 | 1,679 |
32 | Basics of Qualitative Research | Journal of Marketing Research | 1992 | 1,560 |
33 | An Investigation into the Determinants of Customer Satisfaction | Journal of Marketing Research | 1982 | 1,552 |
34 | Consumer Ethnocentrism: Construction and Validation of the CETSCALE | Journal of Marketing Research | 1987 | 1,542 |
35 | Consumer Choice between Hedonic and Utilitarian Goods | Journal of Marketing Research | 2000 | 1,538 |
36 | Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics | Journal of Marketing Research | 2001 | 1,530 |
37 | Strategic Orientation of the Firm and New Product Performance | Journal of Marketing Research | 1997 | 1,525 |
38 | A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery | Journal of Marketing Research | 1999 | 1,511 |
39 | A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions | Journal of Marketing Research | 1993 | 1,482 |
40 | Time Series Analysis: Forecasting and Control | Journal of Marketing Research | 1977 | 1,470 |
41 | Product/Consumption-Based Affective Responses and Postpurchase Processes | Journal of Marketing Research | 1987 | 1,465 |
42 | Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude | Journal of Marketing Research | 2003 | 1,445 |
43 | Markor: A Measure of Market Orientation | Journal of Marketing Research | 1993 | 1,404 |
44 | The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations | Journal of Marketing Research | 1986 | 1,390 |
45 | The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry | Journal of Marketing Research | 2017 | 1,337 |
46 | Measuring Consumer Involvement Profiles | Journal of Marketing Research | 1985 | 1,329 |
47 | Cluster Analysis in Marketing Research: Review and Suggestions for Application | Journal of Marketing Research | 1983 | 1,308 |
48 | Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression | Journal of Marketing Research | 2013 | 1,299 |
49 | Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships | Journal of Marketing Research | 1990 | 1,265 |
50 | A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery | Journal of Marketing Research | 1999 | 1,264 |